Are the prices of some wedding photographers too good to be true?
Or, are the rest of us exorbitantly over priced?
With digital cameras filling the bags of most wedding photographers these days, there has come about a new phenomenon some have termed "shoot and burn". It's the scenario where a photographer shoots your wedding for a steal of a deal, burns a CD or DVD with all of the images and hands it over at half the price of their competitors. Great deal, right? Or so it seems, until you decide to get some really nice prints made and you find out that the files need to tweaked, adjusted, color balanced or worse yet the exposures are too far off to produce a nice print.
As an educated buyer of photography, you should know that most professional photographers spend 4 to 8 hours editing and adjusting the digital files after the wedding, before they go to the lab for printing... or at least before the final album prints are made. Some shooters claim they can do it 3 hours, which I can believe, but only after developing a lot of skill through experience and I might add, accurate exposures. The idea that you can just send those little files right off the card, to any old lab and expect to get beautiful results is based on unreality.
You should also know that making proper exposures with the digital camera is much more demanding. In the making of a properly exposed image (that will print beautifully) there is much less latitude than with film. In other words, your exposures have to be right on! It's a fact. Ask any pro that has experience with both film and digital. They'll tell you the same thing.
So, when you are shopping for your wedding photographer, sometimes a "Great Deal" may not be such a hot idea. If the price seems too good to be true, it probably is. As a smart buyer you should ask a lot of questions and look at a lot of prints. Price and compare. Look at the results. I can't tell you how many recently married couples I've talked with, that come up to me while I'm working and tell me how disappointed they were with their own wedding photos. And, it's usually because some photographer pulled the "shoot and burn".
Buyer beware!